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Focused and clear communication is a key towards a good relationship between company management and stakeholders, such as investors, shareholders, as well as media and the society. Therefore, a good public communication will give added values for company progress.

In order to gain ideal public communication, inevitably public relations become spearheads for company and also private party to deal with the public, especially society and community in touch. In other side, for the wider community, public relations also hold informational value that could be valuable in the future.

Public communication also in sync with the development of information technology. In detail, IT development caused behavioral change, not only in the company but also in the society; hence a good coverage by the media, arranged by public relations, could give better imaging for the company, increasing consumer trust, as well as drawing investors’ interest.Readmore